Why small businesses need to think about AI

Artificial intelligence can sound like a topic reserved for technology giants. Yet some of its most useful applications are quite ordinary: sorting information, supporting customer enquiries or reducing repetitive tasks.

From theory to a real job

York P. Herpers’s book “Jede Firma braucht Künstliche Intelligenz” discusses business processes, customer service and decision-making. The practical question is not whether an organisation needs the latest trend, but where its work could become clearer or more efficient.

Also a question of responsibility

Automation affects roles and expectations. Ethical questions therefore belong alongside technical possibilities. The publication provides a starting point for articles on individual tasks rather than broad claims that AI will transform everything overnight.